Your Web Site as an
Interactive Brochure
The simplest form of website is the online brochure. Unlike a printed brochure however you can do many things to help sell your service and serve your customers.

1 Make your contact information easy to find and include your hours of operation if applicable.

2 Forms necessary to make a purchase should be available for download.

3 Spec sheets, demonstrations, customer endorsements and other information that increases the credibility of your product or service should be displayed.

4 Use links to non competing businesses to create a circle of referrals and a sense of your placement in the community.

5 Gather information with polls and other tools.

6 Give away your knowledge through Ezines, and Newsletters.